Meta Pixel & Conversion API, Done Right.
Server-side tracking through Conversion API, paired with pixel events that actually match what happens in your CRM.
What We Set Up and Fix.
Meta Pixel Implementation
Correctly firing standard and custom events across your site.
Conversion API (CAPI)
Server-side event delivery to recover data lost to ad blockers and iOS restrictions.
Event Deduplication
Pixel and CAPI events matched so Meta doesn't double-count conversions.
Lead Quality Signals
Pass qualified lead and purchase events back to Meta, not just form submits.
Custom Audiences Setup
Build accurate retargeting and lookalike audiences from real conversion data.
Attribution Window Configuration
Set attribution windows that reflect your actual sales cycle.
Signs This Is Already Costing You.
78 leads Meta is optimizing toward that were never qualified.
Nearly half your conversions are invisible to Meta without server-side tracking.
Duplicate events are inflating your lead count.
Is Meta optimizing toward leads, or toward noise?
A Methodical Path to Reliable Data.
Audit
Find what is missing, broken, duplicated or unreliable.
Implement
Build the correct tracking architecture.
Validate
Test every event against real user actions.
Optimize
Send better signals back to your platforms and CRM.
Works With Your Existing Stack.
Ready to Fix Meta Pixel & Conversion API, Done Right.?
Get a clear picture of what is tracking correctly, what isn't, and what to fix first.
Common Questions.
Meta typically counts a lead the moment a form is submitted, while your CRM counts a lead once it's qualified or deduplicated. Browser-based tracking loss, ad blockers, and delayed CRM syncing widen the gap further.
Conversion API sends conversion events directly from your server to Meta, bypassing browser-level tracking loss. If you rely on the pixel alone, you are very likely undercounting conversions.
Yes. We configure your tracking stack to pass qualification and sale status back through your CRM and into Meta, so a form submission and a paying customer are no longer treated the same.